Free Templates for Your Ecommerce Website - 26 Designs You Must See (2024)

Bold colors and sharp lines echo the modern vibe of this clothing store, making it a good choice for brands aimed at younger audiences.

Dynamic hover effects, image animations, and a sticky navigation bar deliver an immersive and contemporary shopping experience.

At the side of the catalog page, tickboxes and a slide bar allow users to filter according to price, color, and size.

You can add specific pages for different categories within your inventory including a sale page.

A quick-view feature allows visitors to check out the finer details of a product without having to navigate away from the catalog page.

Pared-back minimalism and a striking black background set the scene for polished and premium brands.

Supersized collage-style images give your products the platform they deserve, allowing visitors to view them in all their glory.

Catalog pages are filled with large product images, each featuring zoomed hover effects.

Each product features a quick view option, allowing customers to view more details without navigating away from the page. Side arrows cycle through each item in this way.

A sticky description sidebar and an ‘add to cart’ CTA allow customers to scroll through all of the images without losing sight of the product.

Light, bright, and airy, your products will pop off the page with this clean template. This is perfect for a clothing store, because your customers won’t want any distractions.

A ‘New Arrivals’ section puts your newest products in the limelight on your homepage, so your visitors will see them straight away.

The sidebar allows you to filter with ease and dig into product details using the quick view feature.

An FAQ page demonstrates your expertise in the industry and builds a stronger relationship with your potential customers.

Navigation arrows at the top of the product page allow visitors to cycle through products without having to return to the catalog.

An oversized carousel of images places your brand at the center of your website, drawing users in as soon as they land on your homepage.

Including featured items on your homepage gives you the chance to showcase your more popular products, or those on sale.

A dropdown menu gives customers the option to filter their view of products, whilst circular stickers draw attention to items on sale or those that have sold out.

A scrolling column of images accompanies a sticky side panel containing product details and those all-important purchasing CTAs.

A hidden side panel cart makes it easy for customers to view the items in their baskets without navigating away from the current selection.

A classic palette and large image header lay the groundwork needed to make your products pop off the page.

This theme is available in a darker palette too, so you can choose the best fit for your brand.

Tiled images mimic the layout of a social media page, adding context to the items you sell.

Product pages have plenty of space for images and videos alongside descriptive text. The photos also automatically zoom in when you hover over them.

Big blocks of color and a prominent, sticky logo give this template a contemporary and undeniably stylish feel.

Whilst always easily accessible, the hidden navigation menu remains tucked away until you need it so as not to distract your customers’ attention.

Larger-than-life images are a common feature for maximum impact. Hovering over them swaps the photo out for another in the gallery.

This template’s unique, vintage-style text helps to add some character to your brand.

Products are displayed in a clear and attractive grid format, with high-quality photos to engage customers.

Rounded CTAs maintain this template’s playful theme but still give customers a clear idea of where to go next.

The Alta Loma’s cart page is clear and uncluttered and the contrasting color of the CTA prompts customers to complete their purchase.

The checkout process happens on a single page and users can track their progress as they move through the sections.

A carousel of images is a good tool for bringing featured products to your customers’ attention.

If you want to list individual bestsellers and popular items, the Bliss template has a grid-style feature further down the homepage for this purpose.

Divide your products up into individual categories so that customers can find what they’re looking for more easily – it’ll also help you to manage a large inventory!

The bold red ‘Buy It Now’ button helps customers to cut straight to the checkout process, delivering a much more direct user experience.

Bliss’s checkout is straightforward and simple.

Slideshows add brand presence whilst also giving you the space to promote a number of products at once.

Image carousels and dynamic product images are flexible tools for displaying items, and also make the site feel more interactive.

The convenient quick-view option means that customers can get more information about a product and add it to their cart without navigating away from the catalog.

Nude features a sliding cart, so that you can check your basket whilst you shop, but still have your current page up in the background.

Uncluttered cart and checkout pages give the site a nice, clean consistency, and make it easy for customers to complete their purchases.

Populate Ventura’s large header with effortlessly chic images that represent your brand and products.

A minimalist, tiled catalog page drives attention towards your products. If you’re selling art or photographs, you want all eyes directed towards your work, not distracted by a b

Each product page includes space for cross-selling similar items. This is a good way to suggest prints, artwork, or photographs that might complement the piece your customer is alr

The fixed navigation bar contains a page for stockists, which is perfect if you own a brick-and-mortar store in addition to your online catalog.

Although the navigation bar isn’t sticky, it reappears as soon as you scroll back up, so it doesn’t obscure the high-impact images which are key components for art and photogra

The main menu is tucked neatly away, only appearing when you click on the icon.

CTAs automatically change color when you hover over them so customers know exactly where to click to move through the site.

Include your clients and partners at the bottom of your homepage to build trust with your customers and boost your reputation.

Minimal comes in three color palettes. The first, Vintage, uses contrasting colors to grab attention and is well-suited to artists or photographers with a quirky, old-school style.

The second palette, Modern, is softer without such a stark contrast – perfect for artists that prefer a less stylized aesthetic.

The third palette, Fashion, is a balance between the two. It uses white space to present a simple canvas. It’s a neutral option for artists or photographers who would rather let

Filter the items shown, and the order they’re displayed in, on the catalog page using the dropdown menus.

Detail pages provide opportunities to recommend similar items underneath the main product, along with a speedy and convenient ‘Buy It Now’ button.

The central logo puts your brand in the middle of it all. This template is very bright and visual - ideal for photographers and artists.

Hovering over a product allows you to automatically zoom in, so you can get up close and personal without having to click out to a new page.

A nifty quick-view feature allows customers to zero in on their favorite products whilst still remaining on the same catalog page.

The sidebar cart automatically appears when something is added to the basket, so customers can keep track of their purchases as they browse.

The Home Accessories works as a single-page website, so everything your visitors need can be found in the same place.

Bright and bold, Hester helps your brand make an impact right from the very beginning with large images that dominate the screen.

Bold fonts and complementary images keep things consistent and build a strong brand presence across all pages.

Responsive CTAs change when clicked, letting customers know that they’ve successfully added a product to their cart.

Customers can log in to keep track of their current orders and revisit previous ones.

Good enough to eat! A wide image header gives you space to showcase a sample of the delicious food available to purchase on your website.

Do everything in one place! There’s no need to navigate across multiple pages – customers only have to scroll down to access the products on offer.

Hover effects help customers keep track of where their cursor is on the page.

A sliding cart sidebar helps to make the most of the page and allows customers to check their basket as they shop.

Bold colors and strong lines channel a sporty vibe that will instantly engage the customer’s attention and suits the products on offer.

Easily split your products by category so that visitors can find what they’re looking for without having to search high and low.

Subsections on the homepage make it easy to showcase special products or new arrivals for maximum exposure.

Big on images, with minimal text, it’s hard not to be drawn in by this template’s blown up visual header.

Unlike most navigation bars, this one sits under the header, breaking up the images and acting as an important vocal point against the mostly-white background.

Hover over the image tile to see the description of the item and its price.

Boundless sticks with the theme of big images – even the product pages are all about the photos.

A discreet slide-in cart sidebar doesn’t distract customers from the template’s impressive product photos.

This template gets straight to the point, with its catalog acting as its homepage.

You can also split your products into categories and display them in a grid formation at the bottom of your page to help with customer navigation.

An accordion-style menu and search bar simplify site navigation and stops things from getting cluttered.

Add sale stickers to your images so customers have an easy way to distinguish special offers.

Supply’s blue and white color palette provides a strong background to showcase products against and has a distinctly sporty feel.

The Light version is softer and more neutral but boasts the same tiled design.

The clean grid layout makes displaying a large inventory simple and attractive.

When customers add a product to their cart, a popup lets them know they’ve been successful and gives them a snapshot of the items already in their basket.

The homepage slideshow keeps content fresh and gives you space to advertise seasonal promotions.

A ‘New Products’ carousel takes customers straight to your freshest items.

The dropdown shop menu gives customers plenty of ways to find what they’re looking for without taking up too much space on the homepage.

Hovering over the product tiles gives customers an option of what they want to do next: quick-view, compare, or add to cart.

Stuck between two options? The compare function lets customers see them side by side, to help with the choice.

Stylized graphics over wide images and a fun font give this template a futuristic edge.

Put your bestsellers in the limelight, boosting their visibility.

A sticky navigation bar stays with you as you scroll, so customers can click to another page with ease.

Stylish images and a fading slideshow reel add substance to your brand and set the tone for your website.

A quirky gallery-style product grid makes for simple navigation and hovering over the images gives customers a quick-view option, or takes them to the description page.

Quick-view allows customers to view the product details without leaving their current page.

This template also allows users to leave reviews so you can display them under your products to help influence other prospective customers.

The Express checkout function lets customers finish their purchasing all on one page.

Use the slideshow carousel to show off your best selling products.

And if there are too many to choose from, you can feature the rest in your ‘Popular Products’ section underneath!

Quick-view allows customers to view products through a popup. If they hover over the image, they’ll be able to zoom in and see the finer details.

Cornerstone also lets your customers create wishlists, so they can build up a bank of their favorite products.

You can customize your navigation menu with handy drop downs, allowing you to split your categories into even smaller sections.

Venture’s slideshow feature doubles as a promotional banner, making it so that your special offers are the first thing your visitors will see.

The menu has a multi dropdown function. This means you can store smaller menus within the bigger categories!

This template has everything you need to support a large inventory, and its simple grid layout makes it easy to show off all your products.

An orange dropdown banner alerts customers when an item has been added to their cart and gives them the option to head straight to checkout.

The progress bar at the top of the checkout page lets customers know how close they are to completing their purchase.

Bold fonts overlay contrasting images for a contemporary look and feel.

The sticky side navigation bar follows customers as they scroll, allowing them to click out to another page without having to return to the top.

A clean grid layout keeps your products organized and makes them easy to view.

High-resolution images in the full-screen banner carousel will show your products off to their best advantage.

Additional carousels are available, so you can display your most popular products or new arrivals in one place.

You can add dropdowns to your main menu – useful if you’re dealing with a larger inventory.

When customers add a product to their cart, a popup acts as a confirmation and also gives them several options of where to go next.

The one-page checkout makes for a quick and easy end to your customers’ shopping experience.